2nd Consultative Workshop on National Tourism Strategy

December 26, 2019

    Pakistan Tourism Development Corporation (PTDC) in collaboration with United National Development Program (UNDP) on 26 December 2019 organized a follow up consultative workshop to take the process further and finalize National Tourism Strategy. The process started a few months back and with the support of NTCB and its Thematic Working Group members the Strategy is going to be finalized soon. In the workshop members of National Tourism Coordination Board (NTCB), private sector tourism experts and members of thematic Working Groups actively participated to share their recommendations and suggestions.
    However, it has not been properly taken care of, developed and projected internationally to attract religious tourists. He said that Chairman NTCB and SAPM Syed Zulfiqar Abbas Bukhari inaugurated the workshop and appreciated the contribution of participants in tourism sector of Pakistan. He said that the Government welcomes constructive and productive feedback of experts and private sector representatives which will be incorporated in finalizing the strategy. He said that present government under visionary leadership of PM Imran Khan, has a special focus on development and promotion of tourism. Formulation of a well coordinated tourism strategy at national level is essential to make Pakistan an attractive tourist destination. The proposed strategy will provide a roadmap for achieving the important milestones in a more organized and systematic manner.
    Managing Director PTDC Syed Intikhab Alam said that draft National Tourism strategy has been developed in consultation with all major stakeholders. The PTDC plans to promptly incorporate comments and recommendations of private sector experts and NTCB members so that NTS could be launched soon. The strategy will help to realize the governments ‘vision 2030’ and uplift the tourism industry at par with international standards. He also recognized support of UNDP in organizing the workshop.



Tourism is a focused area of the present government. Several initiatives are being undertaken to garner the potential offered by the tourism industry. To develop and enhance coordination with provinces, federal ministries, and private actors, facilitate in the development of policies, strategies, framework, etc, to market and promote tourism potentials nationally and internationally; and capacity building for the provision of quality human resource, the Government has constituted the National Tourism Coordination Board (NTCB). NTCB is mandated to:

As a part of the strategy, the NTCB formulated following thematic working groups to develop strategies and action plans in their assigned specific areas:

Coming Soon

We are working on it, stay tuned.