Pakistan Tourism Development Corporation
Management
PTDC is governed by its Board of Directors. A maximum of 22 Directors can be on the Board. The Minister Incharge is the Ex-Officio Chairman and the Secretary Incharge is the Vice Chairman of the Board. Managing Director is the Chief Executive and also Principal Reporting Officer to the Board.
Vision
The Vision is to develop the tourism sector as a national priority in a sustainable and acceptable manner, taking full advantage of regional and international trends and developments so that it can significantly contribute to the improvement of quality of life in Pakistan whilst promoting the country’s cultural and natural heritage.
Mission
To create an enabling environment for Pakistan’s tourism industry by providing world-class facilities that commensurate with our rich cultural heritage, rare archaeological treasures and exquisite environmental beauty in close partnership and coordination between the public and the private sector while preserving and protecting our cultural and moral values and projecting tourist friendly image of the country.
Objectives
- Projection of Pakistan as a tourist friendly destination.
- Marketing of Pakistan’s tourist products in tourist generating markets (at home & abroad)
- To act as a catalyst in encouraging the private sector to play active role in tourism promotion & development.
- Development of tourist infrastructure and services within the country
- Promotion of Domestic tourism.
PTDC functions through its following departments and subsidiaries
Departments
1. Tourist Information Centres
PTDC is providing tourist information, facilitation and publications to tourists through its 18 Tourist Information Centres located within the country.
2. Marketing / Publicity & Promotion
- Production of tourist literature
- Distribution of tourist literature through TICs, PIA offices, travel agents, tour operators, hoteliers, Pakistan missions abroad etc.
- Advertising in domestic and foreign media.
- Participation in international conventions, fairs, exhibitions, workshops etc. independently or in conjunction with tour operators, airlines and hoteliers