Promotion of Bilateral Tourism Between China and Pakistan

November 24, 2022


Aftab ur Rehman Rana, Managing Director PTDC held a meeting with Mr. Zhang Heqing, Cultural Counsellor, Embassy of The People’s Republic of China in Islamabad to discuss the promotion of bilateral tourism between Pakistan and China. Discussion was held on improving facilitation for the tourists on both sides to enhance people to people contact. Mr. Heqing informed that year 2023 will be celebrated as the year of China-Pakistan Year of Tourism Exchange. In this regard a Gandhara Art Exhibition is already planned at Palace Museum in Beijing to showcase Pakistan’s rich potential of diverse culture and long history. Mr. Rana said, that two brotherly counties need to further enhance cooperation in tourism sector to increase the flow of tourists from both sides which will be greatly helpful in improving the people to people contact between to two counters. He especially emphasized on the need to promote group tours through the registered and licensed tourism operators of both the countries to provide convenient way to enjoy touristic sites through guided tours. He also highlighted the need of Chinese language tour guides in Pakistan for which help is required from Chinese side to arrange special training courses. He also recommended about the opening of Khunjrab Pass for tourist traffic as it provide easy access to the visitors of both the sides. He also shared various other recommendations with the Cultural Counsellor of China in this regard. It was also agreed that a working committee having representatives of both the sides will be formed to make the collaboration in tourism promotion more meaningful and fruitful.






Punjabi Cuisine

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Sindhi Cuisine

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Punjabi Cuisine

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NTCB

Tourism is a focused area of the present government. Several initiatives are being undertaken to garner the potential offered by the tourism industry. To develop and enhance coordination with provinces, federal ministries, and private actors, facilitate in the development of policies, strategies, framework, etc, to market and promote tourism potentials nationally and internationally; and capacity building for the provision of quality human resource, the Government has constituted the National Tourism Coordination Board (NTCB). NTCB is mandated to:

As a part of the strategy, the NTCB formulated following thematic working groups to develop strategies and action plans in their assigned specific areas:

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