NEWS: RICKSHAW RIDE TOURISM AWARENESS CAMPAIGN

Eyebex Films in collaboration with Pakistan Tourism Development Corporation (PTDC) is launching a Rickshaw Ride Tourism Awareness Campaign. The launching Ceremony held on 21st May 2019 at Flashman’s Hotel Rawalpindi. Managing Director PTDC Syed Intikhab Alam was the Chief Guest on the occasion.

Managing Director PTDC Syed Intikhab Alam said that there is lot more to do to promote tourism and infrastructure development in our country. The tourism industry has been given the status of an important sector of the national economy by the present government, which is essential for our society, our culture and our ecosystem. These goals can only be achieved by the public and private sector's sharing and effective approach and our country can be seen as a perfect tourist center. He added that the initiative of Wajahat Malik will deliver a message to our youth about fascinating tourist places of Pakistan.

CEO of Eyebex Films Wajahat Malik is a renowned travel filmmaker. He has named his Rickshaw as F-Sola and he has travelled all over Pakistan on it. Speaking on the occasion, Wajahat Malik said that the first leg of my journey from Islamabad to Khunjerab pass will be started on 21st May. It will be the first ever rickshaw ride on Karakoram Highway and the first ever rickshaw that will be driven and will reach at an altitude of 4700 meters at Khunjerab pass. The purpose of this ride is to create awareness on responsible tourism and showcase the beauty of Pakistan to the world with this unique ride. We are filming this rickshaw ride to produce a travel documentary series that will be aired on Television and various social media platforms. The inaugural ceremony was attended by large number of professionals from tourism industry.

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NTCB

Tourism is a focused area of the present government. Several initiatives are being undertaken to garner the potential offered by the tourism industry. To develop and enhance coordination with provinces, federal ministries, and private actors, facilitate in the development of policies, strategies, framework, etc, to market and promote tourism potentials nationally and internationally; and capacity building for the provision of quality human resource, the Government has constituted the National Tourism Coordination Board (NTCB). NTCB is mandated to:

As a part of the strategy, the NTCB formulated following thematic working groups to develop strategies and action plans in their assigned specific areas:

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